E
Edge Security Acceleration

A Unified AI-Native
Web Application Platform

🌐 Product Page 💼 Enterprise Pricing 🔎 WAF Rule Finder
This Website Is 100% Hosted On ESA Functions & Pages
Overview

What We'll Cover

01
A Unified Platform
Challenges of Modern Web App in AI-Era and ESA's Solution
02
AI-Ready Capabilities
AI-Ready Acceleration, Security, Edge Computing & Observability
03
Plans & Get Started
From Free to Enterprise – Scale with Global Infrastructure
04
User Scenarios
Tailored Solutions for Diverse Needs & Industries
01

A Unified Platform

Challenges Of Modern Web Apps And ESA's Solution

Challenges

Why Legacy Stacks Fail
in the AI Era

⚙
DevOps
Managing multi-services (DNS, CDN, WAF, DDoS, Anti-Bot, Compute) from different vendors creates complex SRE overhead, increasing operational risk and configuration drift.
🛡
Security
Static defense rules and siloed security tools fail against AI-driven automated threats. Legacy WAFs lack unified context, leaving origins exposed.
📊
Data-driven
Fragmented data obscure real-time user insights. Legacy stacks lack unified visibility into traffic trends, geographic distribution, and performance metrics.
💰
Cost
High upfront costs and unpredictable billing models hinder lean startup agility. Traditional providers often charge for attack traffic or overage.
🌐
Globalization
Inconsistent cross-border latency and complex multi-vendor management slow global expansion. Regional deployment leads to operational drift.
Solution

ESA: Empowering Modern Organizations

A Single AI-Native Platform For Multi-Team Workflows

👤 User
End Users & Clients
→
🛡️ ESA
Edge Security Acceleration Platform
Acceleration Security Compute
→
🖥 Backend
Origin Servers & Services
SRE / Ops Team
  • Global caching & acceleration
  • IaC & API Integration
  • Real-time SLO monitoring
  • Cost optimization via caching
Security / Network Team
  • AI-driven protection
  • Bot & API security
  • Origin firewall whitelist
  • Compliance-ready audit logs
Dev / DevOps Team
  • Serverless edge functions
  • Edge SSR for React/Vue
  • GitOps-native CI/CD
  • MCP Server for AI coding
Data / BI / Management
  • Real-time log streaming
  • Geo-distribution analytics
  • Performance metrics (TTFB)
  • Custom dashboards for KPIs
Platform

ESA: A Unified Web Application Platform

One-Stop Solution To Accelerate, Secure & Scale Your Web Application

3200+
Global POPs
180Tbps+
Bandwidth Capacity
🌐
Global Acceleration
3200+ POPs worldwide with 180Tbps+ bandwidth capacity for deterministic low-latency delivery.
🛡
AI-driven Security
AI-powered WAF, DDoS mitigation, bot detection and API security all at the edge.
⚡
Edge Computing
Serverless functions, SSR, KV storage, and MCP Server for AI-native development.
📈
Real-time Analytics
Built-in dashboards for traffic, security events, and performance monitoring.
🔒
Traffic Management
DNS, SSL, load balancing, waiting room, and version control at the edge.
🆕
Free DNS / SSL
Free SSL certificates, DNS hosting, and basic DDoS protection to get started.
Evolution

From Normal CDN to the New AI-native ESA

Leveraging Mature Edge POPs To Rebuild AI-native Web App Platform

2014
Commercial CDN
Based on years of best practice from Taobao and Youku CDN
2018
DCDN (Original)
Supports dynamic acceleration for non-cacheable content
2020
DCDN with Security
Integrate enterprise security engines directly onto edge
2024
ESA v1.0
A unified platform of acceleration, security, and computing
2026
AI-native ESA
ESA evolves to neutralize AI-driven threats and host AI workloads
02

AI-Ready Capabilities

AI-Ready Acceleration, Security, Edge Computing & Observability

Overview

ESA's AI-Ready
Core Capabilities

Unified Panel For Acceleration, Security, Compute, And Observability

🌐
Intelligent Global Acceleration
Unified static/dynamic content delivery, cross-region acceleration, and AI Token acceleration. Supports HTTP/3, gRPC, WebSocket and private Layer 4 protocol.
🛡
AI-Native Security & Defense
AI-driven WAF and Deep Learning DDoS mitigation. Machine-learning-based anomaly behavior detection. AI Bot Control & AI CAPTCHA to prevent malicious AI agent traffic.
⚡
Serverless Edge Computing
Functions & Pages with global distributed deployment. MCP Server Integration for LLM agents. KV storage for low-latency state management.
📈
Observability & Analytics
Real-time log delivery to SLS or 3rd-party SIEM. Built-in dashboard for traffic analytics, security events, and performance monitoring.
Acceleration

Intelligent Global Acceleration

Accelerating Static Assets, Dynamic APIs, And AI Workloads

💾
Advanced Caching & Purge
Intelligent tiered caching with customizable rules. Instant purge & prefetch tools, backed by a real-time cache analytics dashboard.
📈
Smart Routing
Real-time network probing dynamically selects the optimal path. Ensures deterministic low latency for dynamic LLM API, normal APIs and interactive apps.
🌐
Full Stack Protocols
Native L4 (TCP/UDP) proxy for private protocols. Full support for HTTP/3, QUIC, WebSocket, and SSE optimization for LLM token streaming.
📡
Global Backbone
Leverages a dedicated global backbone and specialized cross-border links. Guarantees high stability with industry-leading coverage in Asia & China.
Security

AI-Native Security & Defense

AI-Driven Security Engine And Scenario-Based Solutions

01
WAF: Precise Control
  • OWASP Threats Protection
  • 0-day Attack Protection
  • Custom ACL
  • JA3/JA4 Fingerprint
  • Custom/Smart Rate Limiting
  • Abuse & Scan Protection
  • Whitelist Rules
02
DDoS: Flood Attack
  • Domain Proxy and Hide Origin
  • Layer3/4 DDoS Protection
  • Layer 7 HTTP Flood Protection
  • Web Exhaustion Protection
  • Deep Learning Mitigation
  • Tbps-Level DDoS Scrubbing
  • Global Anycast Network
03
Bot: Automated Traffic
  • One-click Smart Mode
  • Custom Rulesets
  • AI Protection Engine
  • Legitimate Bot Management
  • Bot Threat Intelligence Library
  • Fake Spider Blocking
  • Web/Native APP Bot SDK
04
Scenario: API & Application
  • API Discovery & Monitoring
  • API Schema Validation
  • API JWT Token Authentication
  • ATO (Account Takeover)
  • Anomalous Login Behavior
  • AI Captcha
  • AI Crawler Control
Computing

Serverless Edge Computing

Deploy To Global POPs In Seconds — Functions, Pages, KV & AI Coding

⚡
Functions
Serverless JavaScript/TypeScript functions running at Edge POPs. Support for fetch event handler, custom middleware, and request/response transformation. Cold start <50ms.
JS/TSFetch API<50ms Cold Start
📄
Pages
Static site hosting with automatic builds from Git. Supports React, Vue, Next.js, Nuxt, Hugo and more. Deploy via GitHub/GitLab integration with custom domains and free SSL.
Git IntegrationNext.js / NuxtFree SSL
🗃
KV Storage
Globally distributed key-value store with eventual consistency. Low-latency reads at edge POPs. Ideal for config sync, session data, A/B test flags, and API rate limit counters.
Eventual ConsistencyLow Latency Read
🤖
MCP Server
Model Context Protocol server for AI agents. Enables LLMs to interact with ESA resources programmatically — deploy functions, update configs, query logs via natural language.
AI AgentsLLM Integration
🛠
DevOps & CLI
ESA CLI tool for local development, testing and deployment. GitHub/GitLab CI/CD integration. Version management with canary releases. Environment isolation (Dev/Staging/Prod).
CLICI/CDCanary Release
📝
Edge Capabilities
Request interception, response rewriting, header modification, URL redirect, A/B testing, JWT validation, and origin failover — all programmable via edge functions.
RewriteRedirectA/B Testing
Observability

Analytics & Logs

Built-in And Seamless Log Integration For Monitoring & Analytics

Instant Log Sampling Rate: 100%⬇
Edge Status Code
Method
URL
Date
📊
Built-in Analytics
Comprehensive dashboards for traffic, security, and cache analytics with real-time monitoring and geographic distribution insights.
Traffic AnalyticsSecurity AnalyticsCache AnalyticsReal-time MonitoringTop-N RankingsGeo Distribution
📦
Real-time Log Delivery
Stream logs to Alibaba Cloud SLS, OSS, S3-compatible storage, HTTP Server, or Kafka with filtering and sampling support.
Alibaba Cloud SLSOSS / S3 CompatibleHTTP ServerKafkaLog FilteringSampling
Integration

More Integrated Features for
Web Application Ops

One-stop Solution For DNS, SSL, Traffic Management, And Automation

🔌
DNS
  • NS mode (DNS hosting)
  • CNAME mode (No migration)
  • DNS Analytics
  • SaaS Manager
  • CNAME Flattening
  • Static Anycast IP
🔒
SSL
  • Free SSL Certificate
  • Bring Your Own SSL
  • mTLS
  • Keyless SSL
  • Custom TLS Cipher
  • Post-quantum encryption
🔀
Traffic
  • Origin Pools (Multiple origin)
  • Load Balancing (Global)
  • Waiting Room
  • Rewrite URL and Origin
  • Header Modification
  • Custom Response Code
⚙
DevOps Mgmt.
  • Version Management
  • Canary Release
  • Terraform for IaC
  • OpenAPI, CLI and SDK
  • AI Skills & MCP Server
  • Landing Zone & Cloud SSO
03

Plans & Get Started

From Free To Enterprise – Scale With Global Infrastructure

Pricing

Plans for Every Scale
& Growth Stage

From Free Entrance To Enterprise Scale: Optimize Cost & Performance

Monthly Quarterly 20% OFF Semi-Annual 40% OFF Annual 50% OFF
Entrance
Personal & Dev
Free
  • ✓ Free Forever
  • ✓ Unmetered Traffic
  • ✓ CDN & Analytics
  • ✓ Basic DDoS Protection
Pro
Small Enterprise
$15/mo
  • ✓ 500GB Free Traffic
  • ✓ Chinese Mainland POPs
  • ✓ SLA Guarantee
  • ✓ Real-time Log
Premium
Medium Enterprise
$249/mo
  • ✓ 1500GB Free Traffic
  • ✓ Basic Bot Protection
  • ✓ Waiting Room
  • ✓ Version Control
Enterprise
Large Enterprise
  • ✓ Flexible Upgrade
  • ✓ Enterprise Bot & DDoS
  • ✓ Layer 4 Protocol
  • ✓ Managed Service
Comparison

ESA Plans Comparison

From Personal Website Hosting To Large Enterprise Custom Solutions

FeatureEntranceProPremiumEnterprise
Monthly Subscription$0$15$249Custom
Free Traffic IncludedUnlimited500GB1500GBCustom
Exceeded Plan Traffic PAYG PriceUnmetered0.03 USD/GB0.166 USD/GBCustom
Request FeeUnmeteredUnmeteredUnmeteredCustom
Add Subdomain as SiteNoYesYesYes
CDN & Analytics Dashboard✓✓✓✓
Basic DDoS Protection✓✓✓✓
SLA Guarantee—✓✓✓
Chinese Mainland POPs (ICP)—✓✓✓
Real-time Log—✓✓Custom
Basic Bot Protection——✓Custom
Waiting Room, Version Control——✓Custom
Enterprise Bot & DDoS———Custom
Layer 4 Protocol (TCP/UDP)———Custom

Refer to official documentation for detailed comparison.

Onboarding

Get Started Immediately

5 Steps to Go Live — Flexible Setup Options via NS or CNAME

1
Add Website
Add your domain to ESA. Choose NS setup for full DNS management or CNAME setup to keep existing DNS.
NSCNAME
2
Enable Protection
Configure SSL/TLS encryption, Anti-DDoS defense, and WAF rules to create a secure web environment.
SSLSecurity
3
Performance Config
Configure caching policies, enable Dynamic Routing, IPv6, WebSocket, gRPC, and optimize network transmission speed.
CacheSpeed
4
Change DNS
Change nameservers or add CNAME records, then verify and activate your website to enable acceleration.
RecordDNS
5
Verify Connectivity
Use browser dev tools, command line, or instant logs to confirm your website is being accelerated by ESA.
BrowserLogs
🌐
NS Setup
  • Fully delegates DNS to ESA
  • Centralized management of DNS & traffic
  • Best for new domains or first-time users
🔗
CNAME Setup
  • Existing DNS provider handles resolution
  • Flexible setup without affecting current DNS
  • Best for adding partial services to ESA
04

User Scenarios

Tailored Solutions for Diverse Needs & Industries

Modular

Tailored Solutions for
Diverse Needs

Modular Architecture Allows You To Pick And Choose Capabilities

🌐
Next-gen CDN
Cost Effective PriceBasic Anti-DDoSTraffic AnalyticsPage RulesFree SSL & DNSFree Speed Monitor
🔒
Web Acceleration
Smart RoutingAPI SecurityWaiting RoomLoad BalancerVersion MgmtEdge Computing
🛡
Web Security
OWASP Protection0-day ProtectionDDoS MitigationAI Crawler ControlBot SDKSIEM Integration
🌐
Go Global
Global AccelerationGlobal BackboneChina OptimizationAnycast NetworkGlobal Serverless Hosting
🤖
AI Acceleration
AI GatewaySSE OptimizationRate LimitingGeo-location ControlGlobal Acceleration
Industries

Tailored Solutions for
Different Industries

Empowering Global Growth With Industry-Specific Strategies

🏦
Finance
PCI-DSS Compliance
API Security
High Availability
🎮
Gaming
TCP/UDP Acceleration
Gaming DDoS Shield
Fast Patch Delivery
🛒
E-commerce
Flash Sales Traffic
Global Expansion
Personalized Experience
🤖
AI & SaaS
LLM API Acceleration
Edge Sandbox
AIGC Content Delivery
🎥
Media
HLS/DASH Video
OTT Platform Security
Audience Analytics

THANK YOU!

ESA — A Unified AI-Native Web Application Platform

Learn More About ESA →

Edge Cloud Dept. — ESA Product | May 2026

Alibaba Cloud
ESA
☰